We design and build the things your business runs on — websites people trust, iPhone apps people love, and the cloud infrastructure that holds it all up. Crafted by humans, accelerated by AI.
Brand, design, build, SEO. Beautiful from day one, fast for years.
Swift & SwiftUI. Built for the App Store, backed by AWS.
Terraform, Ansible, Docker. Defined in code. Auditable. Repeatable.
A live website for a 2× Olympian. A native iOS portfolio tracker for serious bullion collectors. Two very different briefs, one philosophy: clarity over noise, taste over trend.
Kathy Butler — 2× Olympian and elite running coach — needed a site as confident as her career. Editorial typography, story-led layout, and a frictionless intake flow that turns visitors into clients.
Live spot prices, allocation breakdown, gold-to-silver ratio, and a complete coin-by-coin inventory. Native SwiftUI, CloudKit sync, and an AWS backend that scales from 10 to 10,000 users without a rebuild.
We don't generalize vaguely. We go deep in three specific areas where quality and reliability are non-negotiable — and we ship them together, end to end.
Brand identity, design systems, build-out, SEO foundations, content management, e-commerce, and ongoing iteration. From single landing pages to multi-language marketing platforms.
Swift & SwiftUI from MVP to v1.0 and beyond. Clean architecture, smooth animations, deep platform integrations — paired with the AWS or CloudKit backend that scales as you grow.
Production-grade infrastructure defined in code, versioned in Git, deployed repeatably. No snowflake servers — just clean, auditable, automated systems built on Terraform, Ansible and containers.
phoe.be is a young studio with deep roots — founded as the AI tooling that's reshaping our craft finally caught up to the standard we hold ourselves to. We pair decades of engineering and design experience with the workflow of a much larger team, so you get senior thinking on every line of code and every pixel.
We're picky about the work we take on, generous with our attention, and unafraid of the unfamiliar. If you're solving a problem that hasn't been solved the same way ten times before — that's exactly where we want to be.
No juniors learning on your dime. The people you meet are the people building it.
Our process was designed around modern AI tooling from day one — not retrofitted onto a legacy workflow.
Novel problems, ambitious timelines, unfamiliar industries — we're hungry for the work that doesn't fit a template.
Direct communication, clear pricing, no agency theatre. We say what we'll do, then do it.
AI handles the repetitive groundwork. We focus on judgement, taste, and the bits that actually matter for your project. Faster delivery, fewer mistakes, better value — without cutting craft.
Projects that once took months ship in weeks — without skipping research, design or QA.
Every change is reviewed by AI before it reaches you, catching issues early and keeping quality high.
Studio-grade craft at competitive pricing — because our workflow is honestly that much faster.
# Tuesday morning · refactor a SwiftUI view you ▸ claude refactor PortfolioCard.swift claude ▸ Reading PortfolioCard.swift (243 lines)... Extracting MetalRow, AllocationBar, RatioGauge. Applying SwiftUI 5 idioms. Running tests... ✓ 12/12 tests pass ✓ no warnings · build clean → 243 lines becomes 168, across 4 files. you ▸ ship it claude ▸ Branched, committed, pushed. PR #218 opened with diff & rationale.