Software built
to last. Websites · iOS · Infrastructure

We design and build the things your business runs on — websites people trust, iPhone apps people love, and the cloud infrastructure that holds it all up. Crafted by hand, with care.

Ready to Run iOS app
HeadRacer iOS app
001 / Websites

Sites that convert, not just decorate.

Brand, design, build, SEO. Beautiful from day one, fast for years.

002 / iOS Apps

Native apps, obsessively crafted.

Swift & SwiftUI. Built for the App Store, backed by AWS.

003 / Infrastructure

Linux you can actually sleep on.

Terraform, Ansible, Docker. Defined in code. Auditable. Repeatable.

— Selected Work

Things we made recently.

Live websites for two elite running brands. A native iOS game on the App Store. Three very different briefs, one philosophy: clarity over noise, taste over trend.

Live · Website

A coaching brand worthy of an Olympic résumé.

Kathy Butler — 2× Olympian and elite running coach — needed a site as confident as her career. Editorial typography, story-led layout, and a frictionless intake flow that turns visitors into clients.

  • Editorial design with serif display type and generous rhythm
  • Mobile-first, blazing fast, SEO foundations baked in
  • Self-serve content management — Kathy ships updates herself
  • Coaching plan pages and frictionless client intake flow
Live · App Store

Turn any group decision into a hilarious race.

HeadRacer puts real photos of your friends on the starting line and lets them battle it out in a live stadium sprint. Chaos mode, Lucky Dip, and a winner screen made to be screenshotted and shared.

  • Native SwiftUI — smooth, fast, made for iPhone
  • Face photos from your camera roll or live camera
  • Chaos mode, moose attacks & Lucky Dip randomiser
  • App Store submission & TestFlight handled end-to-end
View HeadRacer →
HeadRacer — racers on the starting line
Native SwiftUIiOS 17+
Live · Website

An elite running club with a serious pedigree.

Run Boulder Athletic Club — coached by 2× Olympian Kathy Butler — needed a home that matched the ambition of its athletes. Story-led design, strong credentials, and a clear path for serious runners to get in touch.

  • Built around coach credibility — Olympian history, athlete testimonials
  • Clear onboarding flow for prospective members
  • Mobile-first, SEO foundations, fast on every device
  • Welcoming to both elite competitors and ambitious newcomers
Visit runboulder.org →
— Capabilities

Three practices. One team.

We don't generalize vaguely. We go deep in three specific areas where quality and reliability are non-negotiable — and we ship them together, end to end.

001 — Websites & Marketing

Sites that earn trust before a word is read.

Brand identity, design systems, build-out, SEO foundations, content management, e-commerce, and ongoing iteration. From single landing pages to multi-language marketing platforms.

Brand SEO CMS E-commerce Analytics
002 — iOS Applications

Native apps, obsessively crafted.

Swift & SwiftUI from MVP to v1.0 and beyond. Clean architecture, smooth animations, deep platform integrations — paired with the AWS or CloudKit backend that scales as you grow.

Swift / SwiftUI CloudKit AWS App Store TestFlight
003 — Infrastructure as Code

Linux you can actually sleep on.

Production-grade infrastructure defined in code, versioned in Git, deployed repeatably. No snowflake servers — just clean, auditable, automated systems built on Terraform, Ansible and containers.

Terraform Ansible Docker Fedora / RHEL GitHub Actions
— The studio

A new studio,
built for this moment.

phoe.be is a young studio with deep roots — founded to bring senior-level craft to projects that usually can't afford it. We pair decades of engineering and design experience with a lean, focused workflow, so you get senior thinking on every line of code and every pixel.

We're picky about the work we take on, generous with our attention, and unafraid of the unfamiliar. If you're solving a problem that hasn't been solved the same way ten times before — that's exactly where we want to be.

01

Senior by default

No juniors learning on your dime. The people you meet are the people building it.

02

Lean by design

No layers, no handoffs, no bloat. A small team with a tight process ships faster than a big one with a slow process.

03

Open to the new

Novel problems, ambitious timelines, unfamiliar industries — we're hungry for the work that doesn't fit a template.

04

Quietly accountable

Direct communication, clear pricing, no agency theatre. We say what we'll do, then do it.

01 A few quick details
What can we help with?
Timeline

By sending, you agree we'll only email you about this enquiry.